We help companies deploy RFID successfully.
Mark Roberti has written about hundreds of RFID deployments and accumulated a vast knowledge of what works, what doesn't and why. He has developed RFID best practices and has a unique perspective on how RFID can be used in different industries. And he has the connections to introduce you to experts across the industry.
Radio frequency identification is an enabling technology that can be used in a wide variety of applications across different industries. We focus on helping companies develop a big-picture strategy that will not just deliver an ROI, but enhance your firm's competitive advantage. Learn more about the services we offer.
RFID companies have often struggled to differentiate their products and reach those who are actively seeking to deploy an RFID solution. We can help with product positioning and differentiation, marketing strategies, brand building, lead generation and munch more.
More detail is available on the Services page of this site..
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Mark Roberti founded RFID Journal in 2002 and ran it until 2022. He has written about hundreds of RFID deployments and worked with executives at companies deploying RFID, with academics researching the technology and firms developing innovative solutions. No one else brings his depth of knowledge and extensive contacts to an RFID project.
RFID is a powerful enabling technology. We work with your team to develop a strategic approach unique to your company. We help you plan a step-by-step deployment that enables each new RFID application to deliver a return on investment. The aim is to build out an enterprise-wide solution that enhances your firm's strategic advantage.
There are plenty of consultants that will help you choose the right RFID tags or readers for your application. That's not what we do (though we can introduce you to those experts). We take a strategic approach to help your firm deploy an RFID solution that helps enhance your company's competitive edge and delivers a long-term return on investment.